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| www.ogilyinteractive.com |
The Extra Mile.
One of the largest PR companies globally, took it upon themselves to head up a PR campaign that was also aimed at the uplifting and making a difference in the publics lives, contrary to what a lot of people would assume that Public Relations Practitioners do. PRP' s are often viewed as spinsters who manipulate their publics into believing that an organisation is the best thing since the invention of the light bulb! Every year KFC raises money that they give back to disadvantaged and malnutritioned children across South Africa, this year they went the extra mile (with the help of Ogilvy Public Relations) and went beyond and created an emotional and physical experience that the nation could relate to.
Riaan Manser( adventurist) along with the KFC team took on a 42 day 4100km journey across the country in the aim of fulfilling this goal. The journey route co ordinates spelt out the word HOPE as shown in the picture above. At the end of this journey they had visited 5 charities across 5 Provinces. This company together with the help of concerned South Africans managed to prove that PR companies are not all about landing million dollar campaigns, getting their point of view across to publics or pushing their sales and profits but that they also are caring organisations that give back to the community.
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| www.prcommunications daily.com |
Yes, people often have skewed perceptions about what PR is and here we have a leading PR agency proving them wrong and being involved in social responsibility projects
ReplyDeleteogilvy is making us prospect practioners proud, it has positioned itself as a big player in the industry along with the massive marketing campanies out there which is a plus because PR is as good of a function in business as any other function.
ReplyDeletePublic relations is a profession that is grossly misunderstanding across board people tend to define the role of pr but at least this campaign is uplifting our profession and making us proud.
ReplyDeleteyes, PR plays an important role in communities by engaging with the environment and also to help communities
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