Prospective PR

 

 What is Public Relations

Now while many out there are still boggled about what PR really is, here's a brief insight to what the profession really entails. Public Relations forms the link between the company and its stakeholders (consumers, advertisers, investors etc.) it sustains and creates relationships with the organisation and its key publics to advance, promote, and benefit the reputation  of the organisation.PR is about communicating your message to gain allies in the community and the institution It can improve the reputation of an individual department. It can also serve the greater physics community by convincing the public that “quarks, quantum dots, and nanostructures are cool”

    The Diversity in PR

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The great thing about Public Relations is that an organization has the choice of so many platforms at disposal to aid in creating such allies. Social media, Newsletters, Video sharing, Publications and the list goes on and on. What we are currently seeing now is that companies have gone full throttle into using social media as we see their active on Facebook, Twitter, Vine, YouTube etc..

 

PR also acquits itself with, international relations, specials events, special promotions, community relations and internal relations. So yes it is not a boring dull and uninspired field in fact it is one of a spectacular calibre



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Ogilvy goes the extra mile




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The Extra Mile.

One of the largest PR companies globally, took it upon themselves to head up a PR campaign that was also aimed at the uplifting and making a difference in the publics lives, contrary to what a lot of people would assume that Public Relations Practitioners do. PRP' s are often viewed as spinsters who manipulate their publics into believing that an organisation is the best thing since the  invention of the light  bulb! Every year KFC raises money that they give back to disadvantaged and malnutritioned children across South Africa, this year they went the extra mile (with the help of Ogilvy Public Relations) and went beyond and created an emotional and physical experience that the nation could relate to.

Riaan Manser( adventurist) along with the KFC team took on a 42 day 4100km journey across the country in the aim of fulfilling this goal. The journey route co ordinates spelt out the word HOPE  as shown in the picture above. At the end of this journey they had visited 5 charities across 5 Provinces. This company together with the help of concerned South Africans managed to prove that PR companies are not all about landing million dollar campaigns, getting their point of view across to publics or pushing their sales and profits but that they also are caring organisations that give back to the community.

www.prcommunications daily.com